1. Update and sell premium content: This was one of the first things I began working on when I started Efficio, Inc. I have been writing articles, reports, curriculum, workshops, telecourses and much more for the past eight years. I never realized how much information I had created. After workshops or telecourses, my attendees wanted the information for future reference. Sometimes it was available but most of it I considered my premium content and was not ready to make it available to the public. If you are a strategic business owner like me, you should have a lot of premium content as well. It is time to update your topics and package your premium content into sellable products, thus churning a profit.
2. Complete your Internet strategy: These days there are so many components you could use to create your Internet strategy, but because there are so many people using the Internet, it is more beneficial to plan your Internet activities strategically. A Website expands your business’s reach, helping you to execute your business and marketing goals. An Internet strategy will help you plan, implement, promote and use your site to build a community, sell products or services, share content or some combination of these things. There are seven steps in creating and implementing an Internet strategy, some of them include, determining Internet goals and use based on your business goals; picking your Website structure; deciding on marketing and promotion tactics; and tracking and measuring results. These may seem to be common knowledge but have you created a good Internet strategy that you can follow, track and change as necessary?
3. Format your Information Management System: An information management system (IMS) is more than about getting organized; it is a system developed to help you become more effective, efficient and energized by getting organized. It is a multipart tool for managing your business, action, and priorities each business day. At the heart of your IMS is learning how to prioritize, which should lead to action. When you prioritize, you make sure your business activities stay close to the money.
There are three areas to focus on when creating a workable IMS:
- Get organized so you can think more clearly.
- Set goals so you can prioritize and stay focused on the right things.
- Streamline processes by utilizing technology to eliminate useless work and finish work quicker.
Work on getting organized this summer so that you can tread lightly come fall with no heavy organizational weight on your shoulders.
4. Create a product from your CORE service: You have heard this before but you can use this summer to actually do it. If you are a service business it is imperative to create and package your service into a stand alone product. It is much harder to be profitable with just one dimension of service – you must create multiple streams of income so your service is easy to implement. If you evaluate most online marketers, they have turned their service business into a money-generating product business.
For example, if you provide event planning services, you could create a manual for the event planning industry on, something like “how to organize events that leave lasting impressions.” You could sell these manuals to new event planners that are just getting their feet wet in the industry or you could sell them to the general public. You could also create an audio CD, a telecourse or an in person workshop as add on products. The options are unlimited!
5. Create a service from your CORE product: This is similar to number four, but instead of creating a product from your CORE service, you are creating a service as an add-on to the products you sell. For example, if you own a retail store and you sell one-of-a-kind merchandise, create a service that includes packaging, delivery, follow-up and a subscription to your new ezine, ‘merchandise insights.’ You can also create a membership so members get this service free and non-members are charged a nominal fee and it is actually free to become a member. This format creates value for your customer and will keep them coming back and most importantly, provide plenty of referrals. Again, the options are unlimited!
6. Write an eBook or report on ten ways to use a … (Your Type of Business): I got this idea from my lovely prospects. I always get asked, “How do I choose the right advisor to help me with my business?” Of course I would just provide the information based on my experience and based on how I work with clients, but then it dawned on me, how many other entrepreneurs would like this type of information? I thought, ‘you will never know unless you create it.’ So I have a new special report called, “The Top Ten Things to Know about Getting Help for Your Small Business.” It did not take me long to write it because it is information I have been giving for years. So, in short, create a report or eBook detailing “a top ten things to know” topic, related to what you do or otherwise. It can actually help your CORE target understand how to work with you.
7. Take awesome vacations and forget about it all: Another option, take a break and come back rejuvenated. Relaxation and rejuvenation can work wonders for profits. Why? It allows you to clear out the clutter in your brain so that all those creative juices can come alive. More than that, though, is that it is healthy. Maybe you remember the article I wrote a while back about how I did not realize how exhausted I was and I woke up and could not see! I was completely drained and did not even know it. So taking a vacation from the business can force you to be healthier and work on yourself rather than the business. In turn, you will feel motivated, refreshed, relaxed and rejuvenated – basically ready to take on the world!
Take some time now to decide what you want to focus your business activity on this summer. Once you do plan it out and move on with it.
© Effició, Inc.