Efficio's First Newsletter Sign Up Page

Efficio's 10 Year Business Anniversary ScrapbookThe picture above is our first sign up page, I know…not very legible.  But we did have the flash website.

I began writing for the web back in 1997 with my first newsletter and went through several names but settled on Business Impact in 2003.   You only had to write new articles about once per month back then but of course, now, the number of “conversations”  you need today has increased significantly.

Here is the first editorial I wrote for the Business Impact ezine in 2003:

Business Impact Ezine 2003 First Editorial

June 2003 Issue 1

Editorial:  Planning Your Business Beyond Today
Business Impact Logo“No way, not another article about business planning!”  Yes, another article about business planning but with a Kick.

In the past three months I’ve spoken at several events.  I always give interested parties a Free 30-minute consultation to not only see if Effició is a good resource for them, but to also give them solutions they can use to get going in the right direction.

My first question is almost always, “what do you want to accomplish in the next 3, 6, and 12 months?”  Most of the business owners know the answer.  The challenge they have is how do I get there, how do I begin, where should I start.  My answer, “You need to create your working document, a strategic plan.”  Of course that’s an instant turn off.  Most business owners want help with marketing not with planning the business.  Marketing is a necessity but you can’t market your business profitably without strategic direction.

If you’re struggling with profits, with marketing, with business direction or simply not achieving those passionate goals of yours, it’s time to wake up and smell the coffee!

You Need to Develop a Strategic Plan not a Business Plan.  See article below to understand the difference.

to much success…

Sherese Johnson
President & CEO
Effició, Inc.

The ezine included additional sections to expand on this topic with a full article, activities, a resource section and details about the next CORE program.

It was the beginning of creating great content that supports our model, Getting to the CORE of Business.®


Getting to the CORE of Business® for Over 10 Years!

We’ve had so many wonderful years in business and are very excited about the continued journey.  Although we’ve been “getting to the CORE of business”® for over 17 years, our official date of incorporation was 10 years ago this year (2013)!

To celebrate with us, join our private mailing list to get access strategies, tips and resources.

If you’re ready to get to the CORE of your business, join Sherese Duncan for her new mentoring program for entrepreneurs at all levels, Mentoring and Motivation Collective.

Check out the Effició Scrapbook for more wonderful moments.


© Effició, Inc.

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