Now more than ever is a time to discover a clear definition of Marketing and Market Planning for your small business.

Red Diamond: Preparation Blueprint
Course Number: 010-1-PC-T
Entrepreneurial Education Units: .2
Entrepreneurial Development Units: n/a
Date: February 6, 2017
Time: 4-5:15pm est.
Format: Teleclass
Materials: PDF Workbook
Non-Student:  $99
Registered Students: $0 (Become a student of entrepreneurship)


marketing_blueprintEverywhere you turn, there’s another marketing guru, marketing expert or marketing firm providing the latest and greatest way to market your small business.  It is very overwhelming!

Marketing is not about tactics, tricks or the latest social media trend.  It’s about a consistent method of putting your company, your brand, your image and your business model in the hearts and minds of a BUYING target market.

As a small business owner, Marketing should be approached strategically.  How you present your business (not your products or services) with words, images, and technology will determine how quickly you can capture and convince your audience to buy from you.

Our main goal in this course is to provide a simple market planning process that can easily be implemented and eventually upgraded or expanded as your market grows and expands.

Upon successful completion of this course, you will be able to:

  •     Define Marketing, Market Planning and Market Strategy for their business
  •     Create a Consistent Marketing Program Targeted to the Right Audience
  •     Utilize the Latest Online Marketing Tools and Applications
  •     Incorporate Marketing into Your Business Strategically


Section 1: The Marketing Definition and Applications
Section 2: Top Marketing Strategies for Entrepreneurs
Section 3: How to Develop a Simple Marketing Toolbox
Section 4: Defining Your Marketing Foundation

Skill Sets Covered: (those highlighted)

Effició’s Nine Skill Sets of Entrepreneurial Visionaries (NSSEV)

  1. Adaptive Skills
  2. Artistic Skills
  3. Communication Skills
  4. Innovation Skills
  5. Leadership Skills
  6. Managerial Skills
  7. Social Skills
  8. Technology Skills
  9. Visionary Skills


Level: 1-Preparation
EEUs: .2
EDUs: n/a
Date: February 6, 2017
Time: 4-5:15pm Eastern
Format: Class is held over our private teleconference line.
Materials: Digital Text and Workbook
*MP3 Audio: Yes
Non-Student:  $99
Registered Students: $0 (Become a student of entrepreneurship)

Prerequisites:  In business at least 1 year or more.

Registration Details:

  • Your investment includes materials, credentialing and live training.
  • *Registered Students of Entrepreneurship get 24/7 access to the course recording.
  • You may transfer your course payment to another course if course is cancelled.
  • Refunds for course registration are given if the course is cancelled or within five business days of course date with written notification of desire to cancel.
  • If you’re not satisfied with your course you may contact student services to discuss.

If you have any questions about this course or need to talk to a student advisor, call our office or email student services.


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