Red Diamond: Strategy Diamond Blueprint
Course Number: 201-3-EC-T
Entrepreneurial Education Units: .4
Entrepreneurial Development Units: 2.0
Date: Two Sessions on May 14 and May 21
Time: 9:30-11:30am est.
Format: Teleclass
Materials: PDF Workbook
Non-Student:  $179
Registered Students: $0 (Become a student of entrepreneurship)

Research Management Essentials is a comprehensive course that provides a comprehensive and practical approach to conducting relevant, useful marketing and business research, this course examines consumer behavior and how it can influence decision-making as well as methodologies in order to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. We will also explore the use of social media as a research tool–as well as conventional research methods.

It’s very easy to lose focus in business; research allows you to maintain and sustain a focused strategy on product development and innovative idea generation.  This course will provide a systematic and objective approach to the search for and analysis of information relevant to the identification and solution of marketing problems.

This course is just the starting point for learning to research effectively.  You will build valuable skills and techniques needed to present market research data, the foundation of a well conceived marketing strategy.

Course Objectives:

In this course you will learn:

  • Define and Organize Research for Your Business
  • Decipher Between the Best Types of Research
  • Organize the Main Areas of Research for Marketing
  • Implement the Grid System of Marketing Research
  • See Out Valuable Research Resources


Section 1: Marketing vs. Business Research
Section 2: Research and Decision Making
Section 3: Four Main Areas of Research for All Businesses
Section 4: Basic Research Design and the Types of Research


Skill Sets Covered: (those highlighted)

Effició’s Nine Skill Sets of Entrepreneurial Visionaries (NSSEV)

  1. Adaptive Skills
  2. Artistic Skills
  3. Communication Skills
  4. Innovation Skills
  5. Leadership Skills
  6. Managerial Skills
  7. Social Skills
  8. Technology Skills
  9. Visionary Skills


Level: 2-Foundation
EEUs: .4
EDUs: 2.0
Date: Two Sessions on May 14 and May 21
Time: 9:30-11:30am est.
Format: Class is held over our private teleconference line.
Materials: Digital Text and Workbook
*MP3 Audio: Yes
Non-Student:  $179
Registered Students: $0 (Become a student of entrepreneurship)

Prerequisites:  Strategic Planning Essentials I or in business at least six months.

Registration Details:

  • Your investment includes materials, credentialing and live training.
  • *Registered Students of Entrepreneurship get 24/7 access to the course recording.
  • You may transfer your course payment to another course if course is cancelled.
  • Refunds for course registration are given if the course is cancelled or within five business days of course date with written notification of desire to cancel.
  • If you’re not satisfied with your course you may contact student services to discuss.

If you have any questions about this course or need to talk to a student advisor, call our office or email student services.

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